While many of us know Earvin “Magic” Johnson as a champion basketball player, his business and philanthropic accomplishments have been somewhat unsung. This book chronicles his entrepreneurial spirit and lessons learned along the way.
“Magic” made the transition from great athlete to greater entrepreneur with hard work and a great gift of spotting opportunities. He recognized that urban communities were ripe for commercial and residential development. He partnered with Loew’s Theaters, Starbucks, T.G.I. Fridays, Burger King and 24 Hour Fitness to lead economic booms in neglected communities.
More impressive, Johnson has established a foundation with tentacles all over the U.S. and has built a $4B investment portfolio to re-build affordable housing in urban areas.
32 Way to Be a Champion in Businessis an easy read with some practical advice. The tone is definitely targeted at inspiring minority entrepreneurs, but the strategies are universal and timeless.
His business strategies start with the foundation of mission, vision, passion and one of my favorite “Winning Sales Habits” as well, focusing on your strengths. He gives a lot of specific examples in the “business plays” section that can help with building a brand, forming a team and working with partners and investors. But probably the best part of the book for me was the final “Magic Move” and a story that epitomizes why Earvin “Magic” Johnson has endured as a champion. Very touching and inspirational.
If you followed “Magic” like I did in the 80′s, you’ll be fascinated by his transformation. If you are building a business, the advice is straightforward and blunt. If you have a few hours, the stories are inspiring. Don’t expect Tom Peters, but do expect to remain engaged.
Key Take-Away Habits:
#1: A larger vision will help you to build your dream. It’s not just about making the money, it’s about your purpose.
#2: You don’t hire people to work for your business, you hire them to “be” your business.
#3: You won’t succeed by trying to be something you’re not. Magic was not a good talk-show host or NBA coach, but has turned into a great entrepreneur.
#4: Training starts with the leader. You can never know enough, learn enough or get good enough. Keep changing and growing to stay on top.
Grade: B
Tags: 32 Ways To Be a Champion in Business, Book Review, Earvin "Magic" Johnson, jeffrey howard, Winning Sales Habits
